Chemistry  Critical Equation  Dynamic Reactions  Subject Matter Scientists  Contact  Newsroom  Formula
 information  insight  intent  influence  image  innovation  integration  impact
 
THE CRITICAL EQUATION OF Formula

The powerful, driving force behind the success of Formula is our trademarked eight-phased iSMART™ process which provides clients with a clearly defined approach for developing a public relations and co-branding strategy.



Here's How iSMART™ Works:

( information + insight ) intent x influence + image x innovation

integration
= IMPACT