PHASE V: IMAGE We create corporate messaging for each of our target audiences that communicates a desired and meaningful position within the marketplace. We determine this positioning through our question quotient. Figure 1.5 Question Quotient Knowing the right questions to ask helps to determine the right strategy. More Critical Equation ... Phase 1. Information Phase 2. Insight Phase 3. Intent Phase 4. Influence Phase 5. Image Phase 6. Innovation Phase 7. Integration Phase 8. Impact