PHASE III: INTENT Once we define our brand platform, we develop measurable goals that will position the client as the leader within its targeted industry by creating interest and exposure for the brand. Figure 1.3 The Lifeline of a Goal Supported by communication strategies and specialized tactics, goals serve as the starting point for all desired results. More Critical Equation ... Phase 1. Information Phase 2. Insight Phase 3. Intent Phase 4. Influence Phase 5. Image Phase 6. Innovation Phase 7. Integration Phase 8. Impact