Formula Public Relation 619 234 0345 San Diego PR agency national public relations boutique

Easton Hockey

A division of Easton Sports Inc., Easton Hockey is the industry leader in technologically advanced hockey equipment.

Challenges:

Create awareness and demand for Easton's line of hockey equipment within the industry and brand recognition among general consumers
Position Easton Hockey as the technology leader in the industry
Maximize exposure while remaining sensitive to a limited marketing budget
Launch Easton’s new Synergy Stick in an impactful way

Create a grassroots program that includes a large Easton branded truck that makes appearances at hockey events and retail stores in hockey-centric markets
Bring in nationally recognized co-branding brands to enhance credibility, promote the grassroots program and help defray costs
Utilize product placement in sporting events, television and movies to gain exposure for Easton hockey equipment
Launch a media relations campaign focused on trade and consumer media to enhance exposure with targeted audiences to gain recognition for the new Synergy Stick

Orchestrated a co-branding promotion with Fox Sports Interactive that provided added credibility and gave grassroots attendees the opportunity to sample Fox's NHL interactive game while defraying marketing costs by over $25,000
Generated brand national exposure for Easton Hockey through product placements on episodes of television shows such as "ER," "Third Watch," "Felicity,""Ed," "The Stanley Cup Playoffs," and ESPN's "NHL Rules"
Secured feature articles in numerous publications including: Hockey Business News, Street & Smith's Sports Business Journal, Los Angeles Business Journal, Rink magazine, Power Play magazine and American Hockey magazine
Secured outstanding national media coverage for the new Synergy in numerous consumer publications including USA Today, Sports Illustrated, ESPN Magazine, ESPN Hockey Night, LA Times, Detroit News, Denver Post and many more