Michael Olguin founded Formula in 1992 as a national public relations boutique agency. A senior strategist with more than 25 years' PR experience, he is equally versed in driving B-to-C and B-to-B programs for clients across consumer, lifestyle, high-tech, consumer technology, sports, entertainment, and travel categories. In addition to serving as Formula's leader, Michael expanded the agency's offering with the creation and supervision of specialty divisions FORMULATIN and Formula Street, which offer Hispanic PR and brand activation services, respectively.

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